Publications on
Personalized Persuasion
How can we use Big Data and predictive technologies to offer more personalized products, services and experiences?
Matz, S. C., Beck, E., Atherton, O., White, M., Kim, M., Rauthmann, J., Mrozcek, D. & Bogg, T. (2023). The Promise of Personality Science in the Digital Age: How Psychological Targeting Can Be Used to Personalize Behavior Change Interventions at Scale. Perspectives on Psychological Science.
Matz, S. C., Gladstone, J. J. & Farrokhnia, R. A. 2023). Leveraging Psychological Fit to Encourage Saving Behavior. American Psychologist.
Greenberg, D. M.*+, Matz, S. C.*, Schwartz, A. & Frick, K. R. (2020). The self-congruity effect of music. Journal of Personality and Social Psychology.
Matz, S. C., Segalin, C., Stillwell, D., Müller, S. R. & Bos, M. (2019). Using computational methods to predict personal image appeal. Journal of Consumer Psychology
Matz, S. C., Kosinski, M., Nave, G., & Stillwell, D. (2018). Reply to Sharp et al.: Psychological targeting produces robust effects. Proceedings of the National Academy of Science.
Matz, S. C., Kosinski, M., Nave, G., & Stillwell, D. (2018). Reply to Eckles et al.: Facebook’s optimization algorithms are highly unlikely to explain the effects of psychological targeting. Proceedings of the National Academy of Science.
Matz, S. C., Kosinski, M., Nave, G., & Stillwell, D. (2017). Psychological Targeting as an Effective Approach to Digital Mass Communication. Proceedings of the National Academy of Science.
Matz, S. C., & Netzer, O. (2017). Using Big Data as a Window Into Consumer Psychology. Current Opinion in Behavioral Science, 18, 7-12.