Sandra Matz, PhD
David W. Zalaznick Associate Professor of Business
Email:
Research Interests
Personality, Social Media, Computational Behavior, Data & Privacy
Website: sandramatz.com
Principal Investigator
Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School, where she is also the Co-Director of the Center for Advanced Technology and Human Performance and the Co-Director of the Leadership Lab.
As a computational social scientist, Prof. Matz studies human behavior and preferences using a combination of Big Data analytics and traditional experimental methods.
Her research aims to understand how psychological characteristics influence real-life outcomes in a number of business-related domains (e.g., financial well-being, consumer satisfaction or team performance), with the goal of helping businesses and individuals to make better decisions.
Professor Matz has received numerous awards for her teaching and research. She was named to the Poets and Quants’ 2021 list of “Best 40 Business School Professors under 40” and the Capital Magazine’s 2019 Young Elite 40 under 40. World Frontiers Forum named her a World Young Pioneer for her outstanding contributions to science and society, and Pacific Standard Magazine recognized her as one of the 30 top thinkers under 30.
Her work has been published in top-tier journals such as the Proceedings of the National Academy of Science (PNAS), various Nature outlets, Psychological Science and JPSP, and is frequently covered by major international news outlets. Professor Matz actively engages in the public debate on the opportunities and challenges of new technologies by writing OpEds, speaking on podcasts, and appearing in documentaries.
She received her Ph.D., University of Cambridge and her B.Sc, Albert-Ludwigs-University Freiburg.
Awards
Aug 2022
Aug 2022
May 2021
SAGE Early-Career Trajectory Award
Society for Personality and Social Psychology
Recognizes young scholars in the field of social and personality psychology
Dean’s Award for Teaching in the Core
Columbia Business School
Recognizes teaching excellence in the classroom
Top 40 under 40 Business School Professors
Poets and Quants
Recognizes young professors for their teaching and mentorship
see Interview here
Oct 2019
Capital Young Elite 40 under 40
Capital Magazine
Recognizes young men and women who contribute science and society
Aug 2019
Young Pioneer
World Frontiers Forum
Recognizes young men and women who contribute science and society; see Interview here
Apr 2016
Top 30 Thinkers under 30
Pacific Standard Magazine
Recognizes young men and women predicted to have a serious impact on the social, political, and economic issues
Feb 2010 - Jul 2017
Full Undergraduate and Graduate scholarship
German National Academic Foundation
Total amount: $115,000
Feb 2016
2016 Big Data 100
DataIQ
Recognizes the 100 most influential data marketers in the UK
Sep 2015
Kurt Hahn Scholarship
Kurt Hahn Trust
Total amount: £ 3,000 (~ $4,500)
Jul 2015
Accenture Innovation Award (with Dr. Michal Kosinski)
Accenture Inc.
Total amount: $25,000
Feb 2015
2015 Big Data 100
DataIQ
Recognizes the 100 most influential data marketers in the UK
Jul 2014
New Talent Award for Data Marketers under 30
DataIQ
Recognizes a young talent in data-driven marketing
Academic Publications
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Peer Reviewed Publications
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Matz, S. C., Beck, E., Atherton, O., White, M., Kim, M., Rauthmann, J., Mrozcek, D. & Bogg, T. (2023). The Promise of Personality Science in the Digital Age: How Psychological Targeting Can Be Used to Personalize Behavior Change Interventions at Scale. Perspectives on Psychological Science.
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Schabert, J. et al. (2023). A Global ESM Study of Well-Being During Times of Crises: The CoCo Project. Social and Personality Psychology Compass.
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Freiberg, B.+ & Matz, S. C. (2023). Founder personality and entrepreneurial success: A large-scale field study of technology startups. Proceedings of the National Academy of Science.
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Peters, H. +, Matz, S. C. & Cerf, M. (2023). Sensory Substitution Can Improve Decision-Making. Computers in Human Behavior.
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Cerf, M., Matz, S. C. & MacIver, M. A. (2023) Participating in a climate futures market increases support for costly climate policies. Nature Climate Change (Policy Brief), 13, 511–512.
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Cerf, M., Matz, S. C. & MacIver M. A. (2023). Participating in a climate prediction market can increase concern about global warming. Nature Climate Change, 13, 523-531.
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Matz, S. C., Bukow, C. S., Peter, H., Dinu, A., Deacons, C. & Stachl, C. (2023). Throwing the cap or throwing in the towel? Using machine learning to predict student retention from socio-demographic characteristics and app-based engagement metrics. Scientific Reports.
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Matz, S. C., Gladstone, J. J. & Farrokhnia, R. A. 2023). Leveraging Psychological Fit to Encourage Saving Behavior. American Psychologist.
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Mueller*+, S.R., Delahunty, F. & Matz, S.C.* (2023). The Impact of the Early Stages of COVID-19 on Mental Health in the United States, Germany, and the United Kingdom. Journal of Personality and Social Psychology.
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Matz, S.C., Hyon, R., Baek, E.C., Parkinson, C., & Cerf. M. (2022). Personality similarity predicts synchronous neural responses in fMRI and EEG data. Scientific Reports, 12, 14325.
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Peters, H.+, Friedrich M. Götz, F. M, Ebert, T, Müller, S. R., Rentfrow, P. J, Gosling, S. D., Obschonka, M., Ames, D. , Potter, J. & Matz, S. C. (2022). Regional personality differences predict variation in early COVID-19 infections and regional mobility patterns. Journal of Personality and Social Psychology.
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Lawson*+, M. A. Martin, A. E., Huda, I. & Matz, S. C. (2022). Hiring women into senior leadership positions is associated with a reduction in gender stereotypes in organizational language. Proceedings of the National Academy of Science.
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Jachimowicz, J., M., Frey, E. L., Matz, S. C., Jeronimus, B. F., & Galinsky, A. (2022). The Sharp Spikes of Poverty: Financial Scarcity Is Related to Higher Levels of Distress Intensity in Daily Life. Social Psychological and Personality Science.
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Ramon*+, Y., Matz, S. C., Farrokhnia, R. A. & Martens, D. (2022). Explainable AI for Psychological Profiling from Digital Footprints: A Case Study of Big Five Personality Predictions from Spending Data. Information.
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Giorgi, S., Lynn, V., Gupta, K., Ahmed, F., Matz, S. C., Ungar, L., Schwartz, H. A. (2022). Correcting sociodemographic selection bias for population prediction from social media. ICWSM '22.
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Stachl, C., Boyd, R. L., Horstman, K.T, Khambatta, P., Matz, S. C., & Harari, G. M. (2021). Computational personality assessment. Personality Science, 2, 1-22.
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Matz, S.C. (2021). Personal Echo Chambers: Openness-to-experience is linked to higher levels of psychological interest diversity in large-scale behavioral data. Journal of Personality and Social Psychology.
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Müller*+, S. R, Chen*, X, Peters, H, Chaintreau, A. & Matz, S. C. (2021). Depression predictions from GPS‑based mobility do not generalize well to large, demographically heterogeneous samples. Scientific Reports.
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Gladstone, J., Garbinsky, E., & Matz, S. C. (2021). When Does Psychological Fit Matter? The Moderating Role of Price on Self-Brand Congruity. Social Psychology and Personality Science.
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Tovanich, N., Centellegher, S., Seghouani, N. B., Gladstone, J., Matz, S. C., & Lepri, B. (2021). Inferring psychological traits from spending categories and dynamic consumption patterns. EPJ Data Science, 10(1), 1-23.
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Bailey*+, E., Matz, S. C.*, Youyou, W. & Iyengar, S. (2020). Authentic Self-Expression on Social Media is Associated with Greater Subjective Well-Being. Nature Communications.
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Ruggeri, K., Garcia-Garzon, E., Maguire, A., Matz, S. C., Huppert, F. (2020). Well-being in Europe: A comprehensive measure to explore populations and profiles. Health and Quality of Life Outcomes.
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Wertenbrock, K., […], Matz, S. C., […] & Zweber, Y. (2020). Autonomy in consumer choice. Marketing Letters.
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Goetz, F+, Ebert, T., Mueller, S. R., Gladstone, J. J. & Matz, S. C. (2020). Spending reflects not only who we are but also who we are around: The joint effects of individual-level and geographic personality on consumption. Journal of Personality and Social Psychology.
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Matz, S. C. & Harari, G. (2020). Person-environment transactions: Mapping the relationships between Big Five personality traits, states, and daily places. Journal of Personality and Social Psychology.
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Greenberg, D. M.*+, Matz, S. C.*, Schwartz, A. & Frick, K. R. (2020). The self-congruity effect of music. Journal of Personality and Social Psychology.
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Mueller+, S., Peters, H., Matz, S. C., Wang, W. & Harari, G. (2020). Everyday Mobility Behaviors Predict Psychological WellBeing Among Young Adults. European Journal of Personality.
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Hall, A+. & Matz, S. C. (2020). Targeting Item-Level Nuances Leads to Small but Robust Improvements in Personality Prediction from Digital Footprints. European Journal of Personality.
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Cerf, M., Matz, S. C. & Berg, A. (2020). Using Blockchain to Improve Decision Making that Benefits the Public Good. Frontiers in Blockchain.
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Cowgill, B., Dell’Acqua, F. & Matz, S. C. (2020). Algorithmic Fairness Rethoric. American Economic Association Papers and Proceedings.
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Matz, S. C., Appel, R., & Kosinski, M. (2019). Privacy in the Age of Psychological Targeting. Current Opinion in Psychology.
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Matz, S. C., Menges, J. I., Stillwell, D. J. & Schwartz, H. A. (2019). Income is predictable from Facebook profiles. PLoSONE.
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Matz, S. C., Segalin, C., Stillwell, D., Müller, S. R. & Bos, M. (2019). Using computational methods to predict personal image appeal. Journal of Consumer Psychology.
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Gladstone, J. J.*, & Matz, S. C.*, Lemaire, A. (2019). Can Psychological Traits be Inferred from Spending: Evidence from Transaction Data. Psychological Science, 30(7):1087-1096.
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Matz, S. C. & Glastone, J.J. (2018). Nice Guys Finish Last: Why and when agreeableness is related to economic hardship. Journal of Personality and Social Psychology.
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Kulkarni+, V., Kern M. L., Stillwell, D., Kosinski, M., Matz, S. C., Ungar, L., Skiena, S. & Schwartz, A. (2018). Latent Human Traits in the Language of Social Media: An Open-Vocabulary Approach. PLoSONE.
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Matz, S. C., Kosinski, M., Nave, G., & Stillwell, D. (2018). Reply to Sharp et al.: Psychological targeting produces robust effects. Proceedings of the National Academy of Science.
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Matz, S. C., Kosinski, M., Nave, G., & Stillwell, D. (2018). Reply to Eckles et al.: Facebook’s optimization algorithms are highly unlikely to explain the effects of psychological targeting. Proceedings of the National Academy of Science.
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Matz, S. C., Kosinski, M., Nave, G., & Stillwell, D. (2017). Psychological Targeting as an Effective Approach to Digital Mass Communication. Proceedings of the National Academy of Science.
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Matz, S. C. & Netzer, O. (2017). Using Big Data as a Window Into Consumer Psychology. Current Opinion in Behavioral Science, 18, 7-12.
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Matz, S. C., Gladstone, J. J., & Stilwell, D. (2017). In the World of Big Data, Small Effects Can Still Matter: Reply to Boyce et al. Psychological Science, 28(4):547-550.
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Behrendt, P., Matz, S. C. & Goeritz, A. (2017). An integrative model of leadership behaviour. Leadership Quarterly, 28(1), 229-244.
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Müller+, S. R, Harari, G. M., Mehrotra, A., Matz, S. C., Khambatta, P., Musolesi, M., Mascolo, C., Gosling, S. D., & Rentfrow, P. J. (2017). Using human raters to characterize the psychological characteristics of GPS-based places. Proceedings of the 2017 ACM International Joint Conference on Pervasive and Ubiquitous Computing, 157-160
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Matz, S. C., Gladstone, J. J. & Stillwell, D. (2016). Money Buys Happiness if Spending Fits our Personality. Psychological Science, 27(5), 715-725.
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Kosinski, M., Matz, S. C., Gosling, S., Popov, V. & Stillwell, D (2015). Facebook as a Social Science Research Tool: Opportunities, Challenges, Ethical Considerations and Practical Guidelines. American Psychologist, 70(6), 543-56.
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Books
S. C. Matz (2022). The Psychology of Technology: Social Science Research in the Age of Big Data. APA.
Book Chapters
Beierle, F., Matz, S. C. & Allemand, M. (in press). Mobile Sensing in Personality Science.In Mehl, Wrzus, Eid, Harari & Ebner Priemer, Mobile Sensing in Psychology.
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Lawson, M. A. & Matz., S. C. (2022). Saying more than we know: How Big Data provides a window into the human psyche. In S. C. Matz, The Psychology of Technology. APA.
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Matz., S. C., Appel, R. E., & Croll, B. (2022). Privacy and Ethics in the Age of Big Data. In S. C. Matz, The Psychology of Technology. APA.
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Cerf, M. & Matz., S. C. (2022). The Psychology of Technology: Where the Future Might Take Us. In S. C. Matz, The Psychology of Technology. APA.
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Appel, R. & Matz, S. C. (2021). Psychological Targeting in the Age of Big Data. In Wood, Read, Harms & Slaughter, Measuring and Modeling Persons and Situations.
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Matz, S. C., Rolnik, G. & Cerf, M. (2018). Solutions to the threats of digital monopolies. In Stigler Center ebook Digital Platforms and Concentration.
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Plohl, N., Stuhlreyer, J., Ruggeri, K. & Matz, S. C. (2018). Chapter 10: Communications. In Ruggeri, K. (Ed.). Behavioral Insights for Evidence-Based Policy. Routledge.
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Matz, S. C. & Hirsh, J. (2017). Marketing and Personality. In Carducci, B. J. (eds), The Wiley Encyclopedia of Personality and Individual Differences. John Wiley & Sons, Inc.
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Matz, S. C. (2016). Personality-customised advertising in the digital environment. In C. Jansson-Boyd & M. Zawisza (eds), International Handbook of Consumer Psychology. Taylor & Francis.
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Matz, S. C., Chan, Y. & Kosinski, M. (2016). Models of Personality. In Tkalcic, Decarolis, Kosir & Odić (eds), Emotions and Personality in Personalized Systems. Springer
Behrendt, P. & Matz, S. C. (2014). Wie Sie Probleme lösen anstatt sie zu fokussieren. In A. Ryba, D. Pauw, D. Ginati & S. Rietmann (Hrsg.), Professionnell coachen. Das Methodenbuch: Beltz.
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Other Publications
Matz, S.C. (2023). What Psychological Targeting Can (and Cannot Do), and How to Use it Right. Harvard Business Review (Print Magazine)
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Matz, S. C. (2022). Now isn’t the time to give users control over their data. Wired
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Matz, S. C., Appel, R. & Kosinski, M. (2019). Rethinking Privacy in the Age of Psychological Targeting. London School of Economics Blog
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Matz, S. C (2018). Psychological microtargeting could actually save politics. Wired.
Cerf, M., Matz, S. C. & Rolnik, G. (2018). There’s still time to stop the tech monopoly takeover. Fortune Magazine.
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Graves, C. & Matz, S. C. (2018). What marketers should now about personality-based marketing. Harvard Business Review.
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Jachimowicz, J. Matz, S. C. & Polonski, V. (2017). The Behavioral Scientist’s Ethics Checklist. The Behavioral Scientist.
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